Lead Digital Designer (UK based)

WHO WE ARE 

United Legwear & Apparel Co. (ULAC) is a leader in designing, manufacturing, and distributing legwear, bodywear, and apparel. Founded in 1998, ULAC partners with iconic brands like Ted Baker, PUMA, and Champion, offering high-quality products across various categories, including men’s and women’s apparel, accessories, socks, and activewear. We prioritize fashion, functionality, and sustainability. 

We have recently relaunched tedbaker.com and we are looking for a passionate lead designer who understands the brand’s heritage of quirky British style, attention to detail, and innovative design. 

This role will begin with Ted Baker but will eventually extend to other ULAC brands 

THE ROLE 

As the Lead Digital Designer at ULAC, you will play a crucial role in shaping our digital presence, ensuring it aligns with brand values and resonates with audiences across the US, UK, and Europe. Reporting to the Head of Ecommerce, you will collaborate with global digital teams in New York, Amsterdam, and London. Your primary responsibility will be to lead the digital design efforts across websites, performance channels, and email campaigns, while fostering creativity, setting high standards, and driving continuous improvement in our digital aesthetics and digital performance. 

We are looking for someone who brings energy and confidence to the business, with a proactive approach to enhancing the brand’s creative expression. Above all, you will act as a guardian of brand identity, delivering engaging and innovative ideas that elevate the brand in global markets.   

MAIN RESPONSIBILITIES 

Digital Design and Fashion E-commerce Enthusiasm: 

• Demonstrate a passion for digital design and the fashion e-commerce landscape  

• Inspire and mentor the wider tedbaker.com team, setting high creative standards. 

• Drive both brand and commercial performance via design excellence.   

Brand Implementation: 

• Translate the Ted Baker brand online, implementing the visual style in line with guidelines provided for the brand.  

• Develop seasonal digital guidelines and lead the team through seasonal transitions.   

Innovation and Trend Leadership: 

• Champion new digital design trends and explore opportunities to integrate innovative technologies - e.g. application of Midjourney and photoshop generative AI. 

• Explore new tools to enhance design workflows. 

Collaboration and Content Delivery: 

• Collaborate with digital teams and front-end developers to deliver dynamic, user-focused content. 

• Manage designs for weekly site updates, including landing pages, editorial features, emails, and marketing assets.   

Photography Studio Collaboration: 

• Work with in-house and outsourced photography studios to ensure digital assets are created with proper dimensions and ratios. 

• Assist with creative direction for editorial photoshoots. 

User Experience (UX) Projects: 

• Lead UX projects, providing design recommendations and functional specifications for developers to improve both the aesthetic and commercial performance of the Shopify built site.  

• Create wireframes for user journeys with support from the analytics team.  

WHAT YOU’LL BRING 

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign). 

• Strong skills in typography, layout, and idea generation. 

• Meticulous attention to detail and brand consistency. 

• Familiarity with print and production processes. 

• Ability to brief illustrators, photographers, and artworkers. 

• Knowledge of HTML5, CSS3, and responsive web design is an advantage. 

• Experience with UI/UX design. 

• Knowledge of e-commerce platforms (Shopify preferred) and omnichannel retail. 

 
WHO ARE WE LOOKING FOR 

• A proactive, focused, and ambitious individual. 

• Open to new ideas and adaptable to changing directions. 

• Passionate about current and future design trends. 

• Positive, outgoing, and dedicated to delivering results. 

• Excellent communication and organizational skills. 

PLACE OF WORK  

Your primary location will be the ULAC UK Headquarters in East London. We value in-person collaboration, so you’ll be expected to work from the office several times per week. Regular office attendance is key to fostering team interactions and collaboration.  

WHAT YOU’LL GET FROM US  

💸Competitive Salary.   
🏠Pension: ULAC UK will contribute to your pension in accordance with the UK statutory minimum requirement, currently set at 4% of your qualifying earnings.  
🏝️ Holiday Allowance: 25 days plus UK public holidays in addition to the annual leave.  
🏢 Work Environment: Become part of a passionate, creative team in our inspiring UK office, where innovation and collaboration thrive.  
🏋️ Fitness Benefits: Enjoy discounted access to ClassPass, giving you the freedom to explore a wide range of fitness and wellness classes tailored to your needs.  
🧘 Wellbeing Support: Benefit from unlimited access to Open-up, our dedicated health and wellbeing provider, offering 1:1 sessions with certified psychologists, lifestyle coaches, and exclusive masterclasses to support your mental and physical well-being.  
  
If you’re ready to make a meaningful impact and grow in a dynamic, fast-paced environment, we’d love to hear from you. Apply today and take the next step in your career with our innovative UK team!