Digital Brand & Product Copywriter

📍 London (E1) | Hybrid

WHO WE ARE

United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories.

Founded in 1998, we partner with some of the world’s most recognized brands, including PUMA, Hurley, Skechers, Ted Baker, and Scotch & Soda.

With headquarters in New York City and offices across key global markets—including London and Amsterdam—we bring high-quality products to consumers worldwide.

Our mission is to treat our stakeholders with respect, integrity, and fairness, while delivering innovative and high-quality products. Our core values—Unity, Loyalty, Advancement, and Charity—guide everything we do.

As part of our Digital Commerce Centre of Excellence, we are now looking for a Digital Brand & Product Copywriter to help bring the Ted Baker brand voice to life across our global ecommerce platforms.

THE ROLE

As Digital Brand & Product Copywriter, you will play a key role in shaping how Ted Baker communicates online.

Working closely with digital, marketing, merchandising, and design teams across London, Amsterdam, and New York, you will craft compelling copy that captures Ted Baker’s distinctive tone of voice while supporting commercial goals across our ecommerce platforms.

From product descriptions and category storytelling to seasonal campaigns and brand narratives, you’ll ensure every word reflects the wit, creativity, and sophistication that define the Ted Baker brand.

This role sits at the intersection of brand storytelling, ecommerce content, and digital performance, requiring both creative flair and an understanding of how content supports discoverability, engagement, and conversion.

WHAT YOU WILL DO

✍️ Brand & Product Copywriting

• Write engaging product descriptions across menswear, womenswear, accessories, and homeware

• Develop compelling category pages, campaign copy, and digital brand storytelling

• Ensure all content reflects the distinctive Ted Baker tone of voice

🤝 Content Accuracy & Collaboration

• Work closely with merchandising, design, marketing, and licensing teams to gather product insights

• Ensure product information is accurate, consistent, and aligned with brand standards

• Collaborate with international teams across New York, Amsterdam, and London

🔍 SEO & Digital Performance

• Apply SEO best practices to improve search visibility and organic traffic

• Ensure product and category copy supports discoverability and digital performance

📅 Seasonal & Collection Launches

• Update and refresh content in line with new collections, campaigns, and seasonal launches

• Support the digital team during key trading periods and product drops

🌍 Content Quality & Localisation

• Proofread all onsite content to ensure consistency, clarity, and accuracy

• Support translation and localisation workflows for European markets

WHO YOU ARE

We are looking for a creative storyteller with a strong understanding of digital commerce and a passion for fashion, language, and brand voice.

You understand how to balance engaging brand storytelling with commercial performance, ensuring content resonates with customers while supporting ecommerce goals.

Skills & Experience

• Proven experience writing product or editorial content within an ecommerce or digital environment

• Strong understanding of SEO and its role in digital content strategy

• Ability to adapt tone of voice while maintaining brand consistency

• Exceptional writing and proofreading skills with strong attention to detail

• Strong organisational skills and ability to manage multiple priorities in a fast-paced environment

• Confident communicator who enjoys working across creative and commercial teams

• Proficiency in Microsoft Office

• Experience with Shopify or similar CMS platforms is a plus

Personal Traits

• A natural storyteller with a strong sense of brand voice and style

• Passion for fashion, retail, and digital content

• Curious, proactive, and eager to contribute ideas

• Comfortable working in a fast-paced, collaborative environment

TOOLS OF THE TRADE

• Microsoft Office

• Shopify (CMS)

• Google Ads

• Google Search Console

• Botify Dashboard

WHY JOIN US?

At Ted Baker & ULAC, we are building the future of digital fashion retail by combining strong brand storytelling with high-performing ecommerce experiences.

Joining our team means working in a fast-moving, creative environment where your ideas can directly shape how customers engage with the brand online.

Perks & Benefits

🏢 Collaborative and creative team environment
💻 Hybrid working model
📈 Opportunity to work with a globally recognised fashion brand
🎉 Competitive salary and discretionary bonus
💼 Pension contributions in line with UK statutory requirements
🏖 25 days holiday plus UK public holidays

ADDITIONAL INFORMATION

📍 Location: London (E1) – Hybrid working (typically Monday, Tuesday, and Thursday in-office)
⏰ Working Hours: 9:00 AM – 5:30 PM (with flexibility when collaborating across time zones)