Growth & Performance Marketing Manager

London, United Kingdom
Full Time
Mid Level

Growth & Performance Marketing Manager

📍 Hybrid – London E1 (Mon, Tue & Thu in office) | 🕐 Full Time 

👋 Who we are

United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of legwear, bodywear, and apparel.
Since 1998, we’ve partnered with some of the world’s most iconic brands - including Ted Baker, PUMA, Hurley, and Champion - to deliver fashion-forward, high-quality products across apparel, accessories, socks, and activewear. Headquartered in New York, with key markets in London and the Netherlands, we operate internationally with a focus on fashion, functionality, and sustainability.

Following the successful relaunch of TedBaker.com, we’re entering an exciting phase of growth — and we’re looking for sharp minds to help us scale.


💥 Why this role, why now?

We’re looking for a Growth & Performance Marketing Manager to lead our customer acquisition, retention, and revenue growth strategy for TedBaker.com - with plans to expand your scope to additional ULAC brands as we grow.
This is a high-impact role in a newly evolving team, where your insights and decisions will directly shape the digital success of a globally recognized brand. If you’re excited by the idea of owning strategy, optimizing performance, and scaling growth, this is your moment.

You’ll be joining at a pivotal time, with the freedom to test, experiment, and make a real mark on our digital marketing engine.


🔍 What you’ll do

📈 Own the growth strategy

  • Build and execute digital marketing strategies focused on customer acquisition, engagement, and retention

  • Identify, test, and scale new performance marketing channels to maximize reach and efficiency

  • Stay ahead of trends, algorithm shifts, and competitive landscapes to drive continuous improvement

💡 Lead performance marketing campaigns

  • Manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and display networks

  • Use A/B testing to fine-tune ad creative, messaging, and landing pages

  • Collaborate with creative and content teams to ensure every campaign reflects the Ted Baker brand voice

💰 Manage budgets & performance

  • Own a multi-million-pound digital marketing budget with full accountability for ROI and spend efficiency

  • Monitor KPIs including CAC, ROAS, CLTV, and conversion rates, and adjust strategies accordingly

  • Deliver clear performance reports and strategic recommendations based on insights

🔍 Drive data & analytics

  • Use tools like GA4, Looker Studio, and other platforms to analyze campaign performance

  • Turn insights into action to continually improve efficiency and growth

  • Collaborate with SEO teams to balance organic and paid strategy

🔄 Focus on customer retention

  • Partner with CRM and retention teams to develop lifecycle marketing strategies

  • Support initiatives like email marketing, loyalty programs, and remarketing campaigns

  • Drive efforts to increase customer lifetime value and reduce churn

🤝 Collaborate across teams

  • Work closely with ecommerce, product, UX, content, and sales to align marketing goals with business priorities

  • Manage relationships with external agencies and freelancers to strengthen execution and innovation


🎯 About you

You're an experienced performance marketer with a sharp analytical mindset, commercial instincts, and a love for all things digital. You thrive in fast-paced environments, pivot quickly, and always have an eye on the numbers and the bigger picture.

What you’ll bring:

  • 5+ years in performance/growth marketing roles within ecommerce (ideally fashion, lifestyle, or premium retail)

  • Deep knowledge of paid channels: search, social, display - and how to scale them

  • Proven success managing large budgets with measurable growth outcomes

  • Experience using Google Analytics (GA4), Google Ads, Meta Ads Manager, and Looker Studio

  • Strong grasp of customer acquisition metrics (CAC, ROAS, CLTV) and optimization strategies

  • Hands-on experience with A/B testing and CRO techniques

  • Excellent collaboration and stakeholder management skills

Bonus points for:

  • Experience working with Shopify and third-party automation tools

  • Understanding of international markets and localized campaign execution

  • Familiarity with fashion, luxury, or lifestyle brands


💡 Why join us?

At ULAC, we’re not just relaunching websites — we’re reimagining digital retail. You’ll have the chance to lead bold initiatives, drive real results, and work with a brand that’s recognized worldwide.

  • 🚀 Take ownership of a high-impact marketing function

  • 💻 Hybrid working (3 days in the office, 2 remote)

  • 🧠 Unlimited access to OpenUp – confidential 1:1 support with psychologists and coaches

  • 🌍 Opportunity to grow with us across multiple markets and brands

  • 🎉 More benefits on the way — we’re building fast and thinking big


Ready to lead performance marketing for a global fashion brand?
Apply now and help shape the future of ecommerce at Ted Baker and beyond.

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